Ecommerce platforms are the trending websites in the online world. Previously, ecommerce was restricting to daily shopping sites but now, business websites have ecommerce platforms so that users can buy their products and services effortlessly. If you are going to build an ecommerce platform on your website, you need to choose the right ecommerce development and design company so that your ecommerce website has all the required features that take user experience to the next level. The following are the features your ecommerce website must-have to create the best impress on your website traffic and increase conversion and engagement rate.
Essential Features To Have In An Ecommerce Website –
Device Compatibility –
According to Google stats, a huge percentage of purchases take place in a different device that where it originally originated. For example, a person may shortlist the products to buy on his computer and eventually checks out through his mobile. Therefore, you ecommerce website has to be responsive and device compatible and equal weightage must be to computer and mobile users. Furthermore, you can have a dedicated app for mobile users.
The success of an ecommerce website lies in how much user-friendly the website is for the users. There must be robust search feature with autocomplete feature and auto spell check feature. Furthermore, AI algorithms must be must to find out what exactly a customer is looking for. Moreover, a user’s browsing history and behaviors must be saved to show him personalized and best fit products upon his next visit. The layouts have to be clean and consistent so that the users can find anything and everything intuitively.
Painless Checkout –
Buying products on an ecommerce site must be painless. There should not be too much extra layers that the user has to go through to buy the required products. Users hate to click too many options once they have selected what to buy. Single click buying option must be there so that the user experience gets enhanced and the users get encouraged to come back and buy required products again. This is where the benefits of hiring experience an ecommerce development company lies as they are aware of exactly what the features are that will make users happy.
Robust Backend –
Once an ecommerce website goes live, a lot of work has to be done on the backend like changing prices, offering discounts, putting up new products and offers in the deal segments and likewise. Therefore, the backend must be as effortless as the frontend so that the site and products can be updated instantly with any technical assistance.
Security is one of the most important aspects of commerce platforms as monetary transactions will take place. Therefore, all the latest security measures must be taken without hampering user experience.
Furthermore, you have to choose the right ecommerce platform like Shopify, PayPal, Magento, WooCommerce and likewise to fulfill all your requirements perfectly. Even though ecommerce sites require a lot of promotion and marketing, but the design and development has to be according to SEO standards so that the ranking gets high on the search engines and organic traffic keep flowing unlimitedly.