The reality about SEO is that it can change in a snap, and chances are you might not even know it. Hacks that could have let you win first page in Google last year might even hurt your rankings this year if you are not careful about it. That’s why SEO Vancouver companies always do research and updates for their clients. It is crucial for you to be on top of the game or else your competitors will simply outsmart you and left you trailing behind for good. The following are some SEO techniques that will enable you to increase your rankings and your number of monthly site visitors.
Make sure that your user experience across the entire site is at its best.
Googles does a great job of showing the best site results of a user’s query. It does an exemplary job that it is the number 1 search engine globally for a long time now. When you’re optimizing your site, it’s better to always aim for the best results. Your site has to be of high quality or else you will have problems ranking your site on the search engine results pages. Google push sites that have high engagement rates high up into the search engine results pages.
There are some things you can do to ensure the best user experience on your site. Make sure that your posts are easy to read and understand. Maintain your site visitors’ interest by using the bucket brigade. This a copywriting technique that captures the reader’s interest and enable them to read until the end of the page. Write in the inverted pyramid style which means the most important details are mentioned first. These are the answers to the 4 W’s and 1 H questions. The last in the pyramid is the least important.
Optimize the site for voice search.
It has been foreseen that by 2020, 50 percent of searches will be conducted through voice. Voice searchers are different from the text searchers. The devices that they use which can be Siri, Alexa, or Google Home gather data from the SERPs to showcase information on the featured snippet box and replays it back to the user. A text searcher might type a shorter keyword while the voice searcher is normally a complete question. That’s why it is important to optimize the site to answer queries. What you can do is to write content using long tail keywords. It is also best to use structured data which will increase the chances of your information to be read aloud to your target market.
Keywords are still relevant but it’s best to focus more on topic clusters. You can no longer expect your site to end up on the first page of the search results of Google by focusing on keyword-rich content. It is important to look into the context that surrounds the keywords. You also have to consider the user intent. This means that you really have to know your target audience. Instead of concentrating on standalone keywords, you must organize the content into various themes.
These are some of the best natural SEO techniques that you can ask an SEO company in Vancouver.