Time flies and web trends keep changing. When you own a website, the basic idea is to boost the conversion rate. The question is – How to enhance the conversion rate? Following SEO trends and writing informative content is vital, but a good web design is equally important.
Even marketers know that the design of your website can make or break the deal. Here’s a quick post that covers the web design principles that enhance conversion rate. This will help you to get more traffic and clicks! If the idea is to build a money-making website, then boosting the conversion rate is pivotal.
Let’s get started!
The Web Design Principles To Abide By
- Focusing on the aesthetics – If your website is unappealing, the visitors will leave the website. Aesthetics matter a lot! Just like physical appearances are important, the website design should be attractive as well. Add high-quality pictures to the posts as the readers remember images and not the text.
- Following Hick’s Law – You may have heard about Hick’s Law. In Laymen language, the law explains that giving too many choices to the visitor will lead to them losing interest in your website. Keep less (but crisp) options for the visitors. Make sure that the navigation bar does not have too many options as that would to lead to loss of visitors.
- Web design psychology – The colors you choose for the website can speak volumes about what you are trying to sell. For example, a sports website has colors like red which signifies aggressiveness, rage and power. An eCommerce store that sells baby toys have a light blue or baby pink theme. This is because the colors reflect your mood and the message you are trying to convey. The question is – How do you want the prospective customers to feel? You need to create a positive experience on your website. It is possible through usage of the right colors.
- Keep it Simple – Complex designs have left the door because it makes your website slow. A slow website is boring for the visitors because people in today’s generation want speed! Choose a simple web design so that it loads faster and the visitors can leave a positive feedback.
These were some of the web design principles that you must follow. After all the website will not flourish without the visitors. Once the website is fast and has an excellent design, visitors will return and invest in your services and products. Give them a positive experience on the platform! This will help in boosting the conversion rates. This will help you to get more traffic and clicks! If the idea is to build a money-making website, then boosting the conversion rate is pivotal.