The real estate agents are completely aware that if they want to be successful in their business, they must not limit to just selling a property. The ability to produce leads through strong marketing campaigns will prove highly beneficial in attaining success in your business. This is the reason, you must consider going social and choose Facebook for real estate marketing.
Why Is Facebook the Best Real Estate Platform?
If you are planning to set up the Facebook ads for any listing, those particular ads will display on Instagram and other Facebook’s partner sites. The two platforms that are leading in the most active users are Facebook & Instagram. More than 70% of the people visit the Facebook page daily and even Instagram has overtaken various social media platforms such as Twitter.
Make Your Facebook Page
The first step in Facebook marketing for your real estate business must be setting up the page only for your real estate products. The best part about using the Facebook business page is that it allows you to use various features, analytics, and tools that will not be available with the personal account. It is seen that having your online presence is very important for the long-term success of your business.
Transparency in the Ad Copy
One of the most challenging tasks in this business is to build your customer’s trust. But, when a person is making a big financial decision, they would like to make sure that they are working with a trusted and genuine party. It is really hard to build trust when there are a lot of fraudulent activities happening on the internet however one best way is staying transparent and ensure your lead does not feel they are being deceived.
Power of Local
It is important in this business to target locals, or you will lose money. Your Facebook Ads Manager makes the professional to focus on people that are not just in a local market, but in a certain city and suburb. You can target people in neighborhoods where the home values have recently increased and people are looking to sell. You can target clients in over-populated locations where people want to move out and have more space.
Facebook Video Page
When marketing on Facebook, the first thing that you have to do is to set up your page. You can request your family and friends to like the page when you make it!